There was held a meeting with international marketing and engineering agenda in the frames of EUROMASH with SMT Group
In Moscow City down-town in the office of “Modern machine building technologies” Ltd (SMT) there was held a meeting with international marketing and engineering agenda in the frames of EUROMASH with SMT Group participation and international project “SMTMASH” organization.
ISTU EUROMASH (EM) was represented by EM Board Co-Chairman, ISTC TIM (www.istc-tim.ru) President Dr.Eng. Yury Bogachev and SMT (www.group-smt.ru) – by CEO Mr. Igor Ozeransky and Deputy General Director, ITALMASH Working Group member Mrs. Tatiana Mikhailova.
The Meeting participants discussed EM international marketing organization questions, SMT participation in it, including “GLOBMASH” project, and agreed to set up international project “SMTMASH” in the field of innovative machine building and machine tool building.
The main SMTMASH activity destinations in 2021-2023 are:
- The concept of marketing and engineering devrlopment for EM products, technologies and services in RF, EAEU and CIS;
- Development of SMTMASH product range;
- Development and realization of annual SMTMASH plans, including ITALMASH, SWISSMASH, IWUMASH, BULGARMASH, GLOBMASH and participation in the industrial shows.
For SMTMASH coordination the Working group (WG) was organized with participation of commercial directors of EM members and strategic partners, EM regional representatives and SMT experts. WG SMTMASH Co-Chairs are Mrs. Tatiana Mikhailova and Mr. Igor Filippov (MACROMASH AG, PROTEXCO GmbH).
SMT Management appealed to EM Board asking to join EM Union and proposing to organize several common innovative and regional projects, including CHEKHMASH.
SMTMASH partners shall sign an additional agreement on commercial cooperation and will exchange tecnichal-commercial information, ROQs and SMTMASH products range extention proposals.
EUROMASH marketing and engineering development prospectives approval leads to creation of new EM division – Marketing&Engineering (MED) with participation of professional marketing managers and salesmen. MED target is to increase sufficiently the EM members income and profit.